Session Information
DMA:2010 Annual Meeting
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Learn How Clear Channel is Morphing Business to a Whole New Level
Track
:
Leveraging Emerging Channels
Program Code:
AM09-0324
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
Location:
232 - 234 / East Mezzanine
PRESENTER
:
SPEAKER
(S):
Russell Lindley, President, Ad Results Advertising
Natalie Swed Stone
Description
Hear the secrets behind putting together a multi-platform campaign that gets the most out of individual tactics as well as collective muscle. From reach to engagement to flexibility to measurement - it's all here - directly from the brands who are having enormous success.
LEARNER OUTCOMES:
- Discover best practices in multi-platform campaigns.
- Learn from major global brands on what's working in new media.
- Take away specific strategies you can use in your marketing to achieve
Handout Online
