Social media spending will grow from $716 million in 2010 to more than $3.1 billion in 2014. It is here to stay and as marketers, we must learn how to leverage it for our clients businesses. This session will explore the power of social media and its ability to retain and grow your customer base. It will help you understand the benefits you can experience and the pitfalls to avoid. We will explore one company’s social media strategy to retain and grow their business. In addition, we will learn how social media supports and is consistent with their brand.