Television viewership and direct response television commercials are far from dead. However advances in online video production and distribution, and the ability to embed interactivity into it is taking Direct Response Interactive Video from strategic experiment to strategic imperative for advertisers. Join Julie Blanche and Carl Fremont from Digitas as they provide an overview of the trends behind this evolution and the requirements for making it work - including content development and production, media planning and content distribution, technology to enable interactivity and analytics, etc. They will also provide the latest learning in the space by bringing forth real case studies and the latest learnings from the Vivaki Pool.