Session Information
DMA:2010 Annual Meeting
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Launch vs. Mature Products: How Multichannel Marketing Works Throughout the Lifecycle
Track
:
Cross-Channel Marketing
Date:
Wednesday, October 13, 2010
Time:
8:45 AM to 9:45 AM
EST
Location:
132 / Lower Level
PRESENTER
:
SPEAKER
(S):
Melina Leone, Director, Multichannel Planning, Pfizer
Description
A top biopharmaceutical company will compare how they leverage strategic, multichannel marketing programs in two different product life cycles -- an innovative, launch brand and a prominent, mature brand -- and the results seen.
No items are available for this session.