This fast-paced overview of the most successful direct marketing seminar in America is packed with examples to show you how to squeeze every ounce of value from your marketing budget. You’ll master the cardinal principles of direct marketing, learn what experts know about lists and targeting, combine your brand with an irresistible offer, write copy that won’t be ignored, and understand the critical elements of testing. You’ll gain years of experience in just two days.
Saturday, October 9
Part I: Direct Marketing’s Cardinal Principles
10:00 A.M. – 12:30 P.M.
It’s Not Advertising, It’s Sales If you don’t master the 8 cardinal principles of direct marketing, it’s virtually impossible to be successful. And here’s the tricky part – a lot of what works in direct marketing is counter-intuitive. So no matter how smart you are, your “common sense” can lead you astray. If you’re not happy with your direct marketing results, it’s time to find out what you should be doing differently.
Learning Points:
• Avoid the most common mistakes direct marketers make
• Learn the smart way to grow your revenue
• Master the 8 cardinal principles for direct marketing success