Chas Salmore is the Founder and CEO of Marketingworks, Inc., a leader in social-media monitoring and community engagement. Prior to opening his own firm, Chas held senior management positions with Marvel and Warner Bros, and consulted for Disney, Fox, Sony, Kodak, Warner Bros. and many other Fortune 500 companies.
David is the CEO of Giant Media, a viral video marketing agency. Previously, David served as the Director of Business Development at Comedy.com, a venture capital backed online publisher where he managed business development, partnerships, and traffic acquisition strategies. During his tenure at Comedy.com, David was instrumental in the site's growth from 15K monthly visitors to upwards of 3M monthly visitors. Prior to joining Comedy.com, David was a Business Development executive at Twistbox Entertainment, a venture capital backed mobile content publisher. Previously he was a Management Consultant at Towers Perrin. David received his B.A from the University of Chicago.
Description
In this fast-paced panel session, leading experts in the area of viral seeding and video distribution will discuss the following topics: What truly is a viral effect, expectations and best-practices, tracking and monitoring, techniques to amplify viral spread, goals and approaches and new technologies coming on the scene