Learn how IBM uses digital marketing to identify warm prospects for sales from Pamela Ansley Evans, IBM Global digital marketing manager and Kenneth Michael Godfrey, Manager, Strategic eMarketing Capabilities. Pam is responsible for IBM Software Group’s digital marketing strategies in over 70 countries where localized web sites serve as a hub for marketing activities. Ken manages the digital capabilities experts in Search, Social Media, and eNurture for IBM Software Group, Worldwide. This session will discuss how IBM uses digital marketing to surround other more traditional marketing mix approaches to ensure that the company identifies key influencers and prospects when they are online. With 50 years combined experience in marketing and communications, they will share insights about IBM’s strategy to transform the way it reaches customers online using search, social media, social software tools and enablement across the marketing cycle to deliver leads.