Today’s business environment has changed. Consumers are more dynamic, informed, and unpredictable than ever, and they use more interactive channels – including email, mobile, social and the web – to inform and execute their buying decisions. To be successful, marketers must be ready with relevant marketing at a moment’s notice, whenever and wherever consumer behavior and preferences dictate. Cross-Channel Lifecycle Marketing provides marketers with a more nimble, holistic approach to planning and executing marketing programs that deliver greater customer value and higher revenue.