Session Information
DMA:2010 Annual Meeting
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Pull Back on Product Focus and Put Customers in the Cross-Hairs
Track
:
Retention and Loyalty
Program Code:
AM09-0254
Date:
Wednesday, October 13, 2010
Time:
8:45 AM to 9:45 AM
EST
Location:
220 - 222 / East Mezzanine
CONTACT PERSON
:
Becky Dockins, Senior Events Manager, Acxiom Corporation
PRESENTER
:
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:
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Description
Learn how to use behavioral segmentation and continuity marketing to yield deeper and more profitable customer relationships. See how companies including Comerica Bank balance between product silos and household relationship profitability, providing practical examples of how to deploy customer segment continuity marketing strategies for transformational organic growth.
LEARNER OUTCOMES:
- Behavioral segmentation drives successful targeting for organic growth
- Behavioral segmentation increases wallet share and profitability
- Integrated, multiproduct, multichannel communications create ROI
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