Session Information
DMA:2010 Annual Meeting
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Web Analytics Shootout: Identifying A Winning Solution
Track : Unused Database, Measurement and Attribution
Program Code: AM09-0317
CONTACT PERSON :
Daniel Coran, Speaker Coordination Manager, Unica Corporation
SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Akin Arikan, Director, Product Strategy, Unica Corporation
Description
In this session, leading analytics vendors go head-to-head comparing solution strategies and products designed to solve current analytics challenges. Attendees will gain clear understanding of the relative strengths, capabilities, and deliverables from several of todays top analytics packagesas well as how to best go about implementation.

LEARNER OUTCOMES:
  • Learn analytics best practices and implementation strategies
  • Learn how to apply web analytics to solve real-world challenges.
  • Learn the key must-have features of a winning analytics solution


No items are available for this session.