Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success, and is responsible for Unica's web analytics and Internet marketing solutions. Akin has been working with web analytics practitioners over the last eight years and is also a blogger at http://multichannelmetrics.com.
Description
In this session, leading analytics vendors go head-to-head comparing solution strategies and products designed to solve current analytics challenges. Attendees will gain clear understanding of the relative strengths, capabilities, and deliverables from several of todays top analytics packagesas well as how to best go about implementation.
LEARNER OUTCOMES:
Learn analytics best practices and implementation strategies
Learn how to apply web analytics to solve real-world challenges.
Learn the key must-have features of a winning analytics solution