For Hispanics, language has served as the glue that has held families and cultures together and many take great pride in the Spanish language. Is Spanish likely to remain the language of preference among U.S. Hispanics? Or will English become more important as consumers acculturate?
While Spanish-language advertising has been used successfully to reach Hispanics, new data indicates second- and third-generation Hispanics may tend to favor English. Understanding the relationship between language, culture, and human experience is a powerful tool for marketers and the rich connection between Spanish language and Hispanic culture is dynamic and continues to evolve. Join Laura Sonderup and David Morse for an engaging, and informative, discussion on language preference trends and research, as well as practical direct response marketing insights.