Session Information
DMA:2010 Annual Meeting
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Essentials of B2B Direct Marketing — Session 2
Track
:
B2B Intensives
Program Code:
430
Date:
Monday, October 11, 2010
Time:
3:00 PM to 4:15 PM
EST
Location:
114 / Lower Level
SPEAKER
(S):
Todd Miller, Director of Circulation, Business to Business, LENSER
Description
In this session, we’ll present advanced B2B direct marketing techniques which can be used to improve the ROI on your company’s marketing investment. There will be ample time for questions and for session participants to discuss some of their companies’ marketing breakthroughs with the entire group.
Topics covered will include:
Topics covered will include:
Handout Online
