This session focuses on centralized management of marketing programs in a distributed, local office-driven company, an endeavor met with many challenges in the areas of governance, workflow and consumer interaction. We’ll share experiences in building out a program that caters to 30+ local regions, detailing the workflow from local marketer to consumer, and establishing consistency in messaging and consumer contact strategy thru the use of templates, tiered-permission user interfaces and strict guidelines. The ultimate goal of our session is to share what we’ve learned in taking steps to achieve centralization, what’s come to light in the process, and how it’s helping us improve CRM and make better everyday marketing decisions.