While the economy has been turning up, the pressure on feeding the sales pipeline is not going to let up. Many of the keys to successful selling are enduring, but technology, especially social media, is transforming the sales process, with much of the change happening at the grass-roots level. Salespeople are becoming their own content providers by blogging and uploading video to YouTube. Many are using Twitter to develop and nurture their own leads. And all have had to adapt to selling to consumers and businesses that have been empowered with easy access to the latest information.

To uncover insights on what this revolution might mean for sales and marketing organizations, OgilvyOne embarked on an in-depth global research project. Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, and Todd Herman, recently crowned the “World’s Greatest Salesperson” in a contest sponsored by OgilvyOne, will share the findings and show how you can improve sales productivity in today’s world.