Supercharge Your Marketing by Turning Leads into Sales – Online
Track
:
Cross-Channel Marketing
Program Code:
AM09-0071
Date:
Wednesday, October 13, 2010
Time:
8:45 AM to 9:45 AM
EST
Location:
114 / Lower Level
CONTACT PERSON
:
Helen Suk, Sales & Marketing Manager, Northern Lights Direct
PRESENTER
:
Sandy French, CEO, Northern Lights Direct Response Television
Sandy French, a passionate entrepreneur at heart, is the Co-Founder of Northern Lights Direct Response. Driven by his client-focused philosophy of accountability, integrity and results, French has built an agency dedicated to creating successful direct response campaigns. He is a frequent speaker at major conferences and contributor to a variety of top-industry publications.
SPEAKER
(S):
Pippa Nutt, Director, Online Strategy, Northern Lights Direct Response
Pippa Nutt is Director of Online Strategy at Northern Lights Direct Response. She is a seasoned, savvy and respected direct response professional who has her finger on the pulse of the ever-changing online landscape. Under Nutt’s strategic direction and management, her clients have seen dramatic improvements in their online campaigns and bottom-line ROI.
Ian French, President/Head of DR Strategy & Creative, Northern Lights Direct Response
Ian French co-founded Northern Lights over 20 years ago and built an agency that occupies a unique niche, executing DR campaigns that deliver a positive ROI and build brand. A sought-after speaker and industry expert, Ian has written and spoken extensively on the subject of brand DR.
Description
The essence of direct marketing is turning leads into sales into a positive ROI. This presentation will revolutionize your thinking on how to achieve that online. While most companies today dabble in online, very few come close to optimizing the environment. Using real-world examples and referencing the very latest trends, this session will provide an insider’s look behind the curtain as to what really drives online success. By shining a light on both the subtle and obvious, and sharing unique insights from successful marketers, participants will gain a new and powerful understanding of how to turn leads into sales immediately. This is a must-attend for anyone wishing to improve their ROI online.
LEARNER OUTCOMES:
Integrate off/online to boost lead generation, conversion & retention.
Integrating cutting edge brand with direct marketing programs.
Your Brand is going Direct how to make it a happy marriage!