Session Information
DMA:2010 Annual Meeting
Click here to go to the previous page
Post Con Session # 2: Part III: The Power of the Multichannel Campaign
Track
:
Intensives
Program Code:
1230
Date:
Thursday, October 14, 2010
Time:
12:45 PM to 2:00 PM
EST
Location:
MA-Pacific I
SPEAKER
(S):
Description
Part III: The power of the multichannel campaign
To pull our Creative Strategy sessions together, this segment will show multichannel campaigns that do it all – acquire great customers and keep them coming back to you for more. You’ll find how many different kinds of approaches it takes to keep you on your customer’s radar, and you’ll see how focused a campaign can and should be.
Learning Points
-Building a campaign – contact strategies that work
-3 reasons that campaigns fail, and how to make yours successful
-How to build a great campaign that works, on a shoestring budget
To pull our Creative Strategy sessions together, this segment will show multichannel campaigns that do it all – acquire great customers and keep them coming back to you for more. You’ll find how many different kinds of approaches it takes to keep you on your customer’s radar, and you’ll see how focused a campaign can and should be.
Learning Points
-Building a campaign – contact strategies that work
-3 reasons that campaigns fail, and how to make yours successful
-How to build a great campaign that works, on a shoestring budget
Handout Online
