Session Information
DMA:2010 Annual Meeting
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Deliver Stronger B2B Demand Generation Results
Track
:
Acquisition and Lead Generation
Program Code:
530
Date:
Monday, October 11, 2010
Time:
3:00 PM to 4:15 PM
EST
Location:
134 / Lower Level
PRESENTER
:
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about each speaker.
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about each speaker.
SPEAKER
:
David Azulay, Senior VP, Client Services, The Kern Organization
Description
Managing highly effective B-to-B demand generation campaigns requires insight to balance lead quantity and quality. While your sales force is screaming for many hot leads, sophisticated marketers know that fewer, well-cultivated leads can be a better choice. Find out how to drive the best leads into your sales funnel.
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