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Measuring Multichannel Dependencies When Everyone is Researching Online
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
SPEAKER
:
Chris Peterson, CEO, Chautauqua Communications
Description
• Explore why direct attribution of media response is often misleading
• Explore how to uncover dependencies to better manage your budget
• Find out how other organizations solve media attribution
No items are available for this session.