Click here to go to the previous page
How to Use Your DM Advantage and Win the Game of Social Media
Date:
Tuesday, October 12, 2010
Time:
8:45 AM to 9:45 AM
EST
SPEAKER
(S):
Richard Rosen is a world-renowned expert on convergence marketing and advertising. He is the originator and chief architect of the Brand-InteractionTM Marketing & Advertising method that fuses business school analytics with creative marketing and advertising.
Richard’s awards include the Caples Organization’s Emerson Award, the first International DMA “B-to-B Marketer of the Year Award” and 28 International Echo Awards. His book, Convergence Marketing: Combining Brand and Direct for Unprecedented Profits, comes out in January through Wiley & Sons.
|
Marc Anteparra-Naujock, Creative Director & Social Media Strategist, Quango Interaction Design
Description
What do Direct Marketers, Gaming, and Cell Phones have in common? They are the keys to success in the next wave of social media marketing. Let’s begin by applying what you already know about incentives, proof of concept, objection selling and upgrades and show you how to make the creative and playful transition to social media.
By combining Convergence Marketing with successful gaming and social media marketing, you’ll learn a win/win approach that will challenge you to unleash your creativity and move your campaigns beyond anything you’ve ever achieved before.
Social Media is not a destination, it’s a mercurial platform. And as this current cycle hits its saturation point, we’ll look at where the trends are heading over the next few years to help guide your planning process toward unprecedented profit.
Here’s your chance to learn from success stories in Facebook, Twitter and blogging so you can leverage dialogue, continuity and acquisition strategies to push your creative outside the box. It’s time to play.
Key Takeaways:
No items are available for this session.