Session Information
DMA:2010 Annual Meeting
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Unlocking the Value of Online Display Advertising
Track
:
Database, Measurement and Attribution
Program Code:
AM09-0280
Date:
Wednesday, October 13, 2010
Time:
8:45 AM to 9:45 AM
EST
Location:
123 / Lower Level
CONTACT PERSON
:
Carla Vicens
SPEAKER
:
Jeff Weitzman, Chief Marketing Officer, Buysight
Description
Online display advertising is stuck in the past and has become ineffective for the majority of marketers. Permuto discusses a solution and shares case studies around overcoming limitations in today’s behavioral targeting technologies and bringing display back up to a level playing field with search in performance and profitability.
LEARNER OUTCOMES:
- Discover the limitations of behavioral and re-targeting technologies.
- Explore the importance of understanding consumer intent in e-commerce.
- Learn about the evolution of display advertising for e-commerce.
Handout Online
