With over 500 million users worldwide and unprecedented targeting capabilities, Facebook gives you a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook’s product offerings and audience. We will teach you how to best use Facebook’s robust targeting system to pinpoint the perfect audience for your ads and share best practices from previous campaigns. This workshop is ideal for individuals who are just beginning to advertise on Facebook.