Direct Mail Marketing is one of the most effective and profitable types of marketing you can do. It is targeted, measurable, scalable and affordable. This session makes it easy. Attend this session to get the fundamentals of direct mail marketing. Whether you are new to direct mail or just want to brush up on the basics, this session will give you the tips you need to start doing effective direct mail campaigns immediately. See why some of the world’s top companies use direct mail. Learn how to target the right market, capture your recipients attention, write copy that will get them to respond and analyze your results to make your next campaign even better.