Session Information
DMA:2010 Annual Meeting
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Social Media Analytics: The Science of Listening
Track : Unused Leveraging Emerging Channels
Program Code: AM09-0297
Date: Monday, October 11, 2010
Time: 11:15 AM to 12:15 PM  EST
CONTACT PERSON :
Angela Lipscomb, Media Relations Manager, SAS
Description
Todays marketers need the ability to filter out the noise and hone in on specific themes, topics and sentiment customers are conversing about on both traditional and social media sites. This presentation will share best practices in understanding and measuring the impact of these conversations on your business.

LEARNER OUTCOMES:
  • Harness consumer-driven SocMed to qualify and quantify market percepti
  • Learn how the voice of the customer can help drive business decisions
  • Tips on capturing online media to know how professionals view your org


No items are available for this session.