Session Information
DMA:2010 Annual Meeting
Click here to go to the previous page
DiscMail Direct — Digital Advertising Delivered to the Mailbox
Track : Ask the Experts
Date: Monday, October 11, 2010
Time: 12:30 PM to 1:30 PM  EST
Location: Exhibit Hall
SPEAKER :
Guy Finley, Director, DiscMail Direct Coalition
Description
• Discover how easy it is to integrate DiscMail into your existing direct marketing strategy and what DiscMail Direct is all about: features, benefits, case studies, applications, analytics and more.
• By using optical media to bridge the physical and digital worlds, DiscMail gives the direct mail industry a competitive product for the digital age and optical media in traditional direct mail provides actionable analytics to increase the effectiveness of your existing marketing campaigns – both physical and digital.
• By analyzing the cost-per-response of the three primary forms of online advertising (E-mail, Banner Ads and Search Engine Marketing) DiscMail saves marketing dollars in gaining customers, reduces costs when integrated as a facet of an overall marketing plan, and improves the effectiveness of the ad spend when converting consumers into customers.


No items are available for this session.