Session Information
DMA:2010 Annual Meeting
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Cover Your Man on the Court and Off! Boston Celtics - Leveraging 1to1 Marketing
Track
:
Cross-Channel Marketing
Program Code:
AM09-0152
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
Location:
133 / Lower Level
CONTACT PERSON
:
Dana Hayman
SPEAKER
(S):
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about each speaker.
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about each speaker.
Description
The sophistication level of sports franchises is growing, driven by the need to make every fan count. With fans utilizing a diverse array of communications channels, teams need 1to1 marketing. Once your database is in place, what do you do with it?
LEARNER OUTCOMES:
- Create a multi-channel approach for real-time, relevant interaction
- Drive down the court with programs that fit specific fan preferences
- Winning the game with increased brand loyalty, increased attendance
No items are available for this session.