The world has changed at lightening speed! How consumers pursue and interact with brands has changed just as fast. With a scarcity of time and trust, along with new attitudes about spending, consumers require a different marketing agenda. While the perception of your brand may be positive you may not be creating the right message at the right time. Or, you may be chasing the “new consumer” with a watered-down version of your true brand promise. It’s critical that marketers align their brand with the values and attitudes of customers in order to remain viable. In this fast-paced session learn how to present your brand in a meaningful and powerful way. See examples of how others have positioned their differentiation and increased overall response and loyalty. You will learn how to: