Hear how Epsilon has engaged its SONAR application for large pharmaceutical companies to build relationships with both consumers and medical professionals. Learn how behavior-based relationship marketing is brought to life by the latest in real-time technology to launch almost 900 marketing campaigns across digital, mobile, and traditional channels while maintaining highly personalized experiences with each contact point. From tracking critical behaviors to triggering the perfect next campaign, hear how this application is being used for US and global direct marketing to expand channel reach and drive cost efficiency.