Session Information
DMA:2010 Annual Meeting
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Skys the Limit Delta & IWCO Build Loyalty Through Direct Marketing
Track
:
Unused Retention and Loyalty
Program Code:
AM09-0307
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
Location:
220 - 222 / East Mezzanine
CONTACT PERSON
:
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about each speaker.
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about each speaker.
SPEAKER
:
Pat Edwards, Partner and Relationship Marketing, Delta Air Lines
Description
After completing its acquisition of Northwest Airlines, Delta faced a major challenge of merging NWA WorldPerks members into its own SkyMiles frequent flier program. Learn how Delta and IWCO Direct developed a more transparent, flexible and cost-effective Credentials program, while increasing loyalty and response rates through more personalized offers.
LEARNER OUTCOMES:
- how to extend highly targeted offers that drives customer loyalty
- learn how to implement the latest personalization technologies
- Strategies for working with vendors on high-volume loyalty programs
No items are available for this session.