Session Information
DMA:2010 Annual Meeting
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Going Global? Discover the Keys to a Successful Multichannel Marketing Strategy
Track
:
Cross-Channel Marketing
Program Code:
820
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
Location:
114 / Lower Level
PRESENTER
:
Michael Vassalotti, Vice President, Pitney Bowes International Services
SPEAKER
(S):
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about each speaker.
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about each speaker.
Jeff Nicholson, Vice President Global Marketing, Customer Analytics and Interaction, Pitney Bowes Software
Description
By 2020, 12-14% of the e-commerce customer base for US web retailers will be international. The global market has been a growth engine for US-based businesses across multiple industries. For some, it still remains untapped potential. Pitney Bowes understands the challenges businesses are facing to drive profitable international growth and will share valuable feedback on how marketers can generate greater returns and awareness via an effective multi-channel marketing strategy. Join this panel discussion to learn best practices and techniques on how to develop a customized multi-channel marketing strategy to grow your business on a global scale.
No items are available for this session.