Session Information
DMA:2010 Annual Meeting
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Expedia CruiseShipCenters Gets Customers and Partners on Board
Track
:
Cross-Channel Marketing
Program Code:
AM09-0312
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
Location:
132 / Lower Level
CONTACT PERSON
:
Blaine Mathieu, CMO, Lyris
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Learn how tri-messaging (email, social and mobile) bridges the gap between online channels to grow and build loyalty, and realize the benefits of permission marketing in building a customer for life. Also see how innovative strategies are interlinked to improve campaign performance, and increase profit-in-action.
LEARNER OUTCOMES:
- Learn how tri-messaging bridges channels to grow & build loyalty
- Realize the benefits of permission marketing to build customers
- See how to link strategies improve performance & profit-in-action
Handout Online
