DMA:2010 Annual Meeting
Click here to go to the previous page
Post Con Session # 1: Part III: Execution and Analytics
Track
:
Intensives
Program Code:
1220
Date:
Thursday, October 14, 2010
Time:
12:45 PM to 2:00 PM
EST
Location:
MA-Pacific H
SPEAKER
(S):
John Bartold, Vice President Loyalty Solutions, Epsilon
Dan Ribolzi, Consultant, LoyaltyOne Consulting
Description
Part III -- Execution and Analytics
Now that you’ve mastered planning and preparation, it’s time to put the program to work. Discover the necessary steps for roll-out and implementation. Explore the metrics that will tell you, key stakeholders and your C-Level executives that the program is delivering. Finally, what trends are on the horizon that need to be considered as your program grows and evolves.
Learning Points
-Learn about the ROI metrics that are most relevant to your business.
-Learn how to forecast enrollment, participation rates and liability.
-Learn an entry-level financial modeling tool to help measure and tweak different elements of your program.