Sarah Pappen, Marketing Coordinator, Meredith Integrated Marketing
Description
Gain powerful insights into how Kraft Foods have defined and executed a cross channel mobile CRM platform
Through case study review see how multiple technologies including mobile messaging, rich media, mobile web and mobile applications have been applied across a brand and content strategy to revitalize and maximize Kraft's CRM program
LEARNER OUTCOMES:
Begin to devise an overarching integrated mobile brand & CRM strategy
Create and deploy compelling branded utility and content platforms
Engage your mobile customer with a tiered mobile technology framework