Discover how Kraft Foodservice has created a customer-centric marketing vision to become a leader in B2B marketing. How do you overcome obstacles in a traditionally product-centric and sales-driven organization? What are the key enablers to achieving integrated, customer-centric marketing and sales programs? How do you augment traditional sales and direct marketing efforts with digital and social media strategies and channels? What is the secret to optimization, leveraging best-in-class customer insights and analytics, and winning creative programs?