Did you know that 67% of online searches are driven by offline marketing efforts? That only 13% of marketers say they have fully integrated search marketing with their offline marketing efforts? And that 45% haven’t integrated search marketing with even one of their offline marketing channels? Learn how to close this huge opportunity gap and be found on the web when potential customers are looking for you and/or your products/services through the effective and efficient combination of search engine optimization, paid search and social media marketing. Marc Engelsman will present a series of tactics that marketers can use to connect online and offline efforts in order to maximize campaign ROI.