Robert Howells is Group Managing Director at Harte-Hanks, with responsibility for their operations outside the United States. Harte-Hanks global footprint includes 12 business groups in nine countries delivering direct and interactive services to major multinational companies. British-born, Howells has worked all over the world and has been based in the United States for the past 20 years. He currently serves as Chair of the DMA's Global Advisory Board.
Description
This session is a unique opportunity to learn from experienced direct marketing practitioners from 5 continents who have also had significant experience working with and for U.S. multinationals. You will find out about all the latest opportunities and challenges you will face marketing overseas.