Part I -- Learning about Loyalty
Description (50 to 75 words)
Before embarking on a customer relationship journey, it’s important to learn the basics. This session explores the origins of loyalty marketing and will look at real-life case studies showing loyalty strategies in action. There exists no one-size-fits-all approach, each business has different goals and variables that affect the tactics and design of a customer relationship strategy.
Learning Points
-Learn which type of program fits into your customer enterprise strategy.
-Learn how to establish and fortify the links in the customer relationship chain.
-Learn three basic steps to designing and building a program.