It just got harder again! Mastering the 50+ Marketplace now demands more knowledge and techniques than ever before. This will be a note-taking session! Mature Market Expert Kurt Medina will give you 75 minutes worth of real illustrations of real promotions that work and don’t work. And an understanding of WHY! In today’s uncertain economy and changing technologies, is social media an answer or a distraction? What about direct mail? (You may be surprised at both answers!) What we thought we knew about the Boomers is changing right before our eyes. And the needs of both retirees and seniors have evolved as well! When you leave the session, you will: