Session Information
DMA:2010 Annual Meeting
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Take Email Marketing to the Next Level and Beyond with High ROI Campai
Track : Acquisition and Lead Generation
Program Code: AM09-0326
Date: Wednesday, October 13, 2010
Time: 10:00 AM to 11:00 AM  EST
Location: 134 / Lower Level
CONTACT PERSON :
Heather Haas
PRESENTER :
 Daniel Dreymann, President and Co-Founder, Goodmail Systems
SPEAKER :
 Beth-Ann Eason, General Manager & COO, Beliefnet.com
Description
Deliverability and image rendering in email are big issues. According to MarketingProfs, more than 80% of marketers use email as their top marketing tool. However, many marketing professionals have the challenges of making sure messages are delivered to the inbox, ensuring images and links are visible, and guaranteeing their messages

LEARNER OUTCOMES:
  • Email 2.0 - Discover the latest email marketing innovations
  • Learn from a real-world case study and how to achieve the same results
  • Understand the challenges marketers face in email marketing


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