Marketing's NeXt Connect... The Business of Social Media
Track
:
Keynotes
Date:
Wednesday, October 13, 2010
Time:
11:15 AM to 12:15 PM
EST
Location:
Esplanade Ballrm 307
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
David P. Jones, Marketing Practice Leader, Kaiser Permanente
David P. Jones has more than 20 years of marketing and advertising experience. He currently oversees end-gto-end B2B marketing strategy, including lead generation, conversion and loyalty programs, for Kaiser Permanente's California small business segment.
PRESENTER
:
Suzanne Vranica, Advertising Columnist, The Wall Street Journal
SPEAKER
(S):
Jeff Hayzlett, Celebrity CMO and Author, THE MIRROR TEST
Jeffrey Hayzlett has been called a lot of things, most of them good. He is known as the "Celebrity CMO" for his work at Kodak, because his countless media appearances and social media skills have made him one of the top C-level executive Twitterers in the world. Jeff is also cowboy -- literally: A South Dakota native who always wears cowboy boots and still has a little house on the prairie. A much sought-after speaker, Jeff was named "Business to Business Marketer of the Year" by B2B Magazine in 2009 and has received numerous business awards and honors.
Marian Salzman, President, Euro RSCG Worldwide PR, North America
Marian Salzman has been president of Euro RSCG Worldwide PR, North America, since August 2009. She was previously CMO at Porter Novelli, CMO at JWT Worldwide, chief strategy officer at Euro RSCG Worldwide, worldwide director of TBWA’s Department of the Future and director of consumer insights and emerging media at Chiat\Day. She also co-founded Cyberdialogue—the world’s first online market research company—in 1992 with Jay Chiat.
Named one of the world’s top five trendspotters, Salzman is best known for launching metrosexual mania in 2003. She is author or co-author of 15 books, including Next Now and The Future of Men, and she currently blogs on the Huffington Post, for the World Future Society, and at eurorscgpr.com and eurorscgsocial.com.
She was Wyclef Jean’s closest media and branding adviser during his brief run for the presidency of Haiti, hosted PepsiCo’s first-ever corporate Tweetup in 2008, worked on profiling China’s urban mermaids (young professional women) for the personal-care division of Unilever, and served as creative inspiration and spokesperson for Hugo Boss skin care for men for the prestige area of Procter & Gamble in recent years (“Welcome to the age of the übersexual”).
Salzman sits on the Agency Management Committee of the Council of Public Relations Firms, is an adviser to the Berlin School of Creative Leadership’s M.B.A. program and is a member of the mentoring board of Brown University’s Women in Business. She graduated from Brown with top honors and studied sociology at Harvard University’s Graduate School of Arts and Sciences.
Jack Dorsey, Co-Founder, Twitter
Gary Vaynerchuk, Author of New York Times bestseller, CRUSH IT
Description
Social media’s business side has been a puzzle to many – “how do we monetize its worth?” is one of the hottest topics of the day. From JetBlue and Pepsi to Dell and the NBA, it seems like everyone has some kind of social presence. This incredible lineup of panelists featuring global experts and social media royalty will bring DMA2010 to a close with a session designed to have you running back to your office to implement strategies that will impact your business. Just remember to tweet about the results.