With almost all consumers now using their mobile devices to visit websites, click on ads, exchange emails, text replies, call 800 numbers – most marketers are now mobile marketers, whether they realize it or not. Whether they realize it often depends on whether their metrics let them “see” how much of their marketing is mobile. If you are a company seeking to understand how your marketing is impacted by the growth in the proliferation and power of mobile devices, this panel on mobile metrics is a “report from the front” in the constantly shifting “war” to measure the explosive mobile landscape. While there are still many challenges in collecting and reporting mobile analytics data, the industry is seeing rapid year on year innovation in mobile measurement solutions. Attendees will learn about: