Session Information
DMA:2010 Annual Meeting
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Today''s Privacy Issues — What Are the Implications for Marketers and Consumers — A Closer Look from the Front Lines
Track
:
Strategic Summit
Date:
Saturday, October 9, 2010
Time:
2:00 PM to 3:00 PM
EST
Location:
130 / Lower Level
PRESENTER
:
Brian Sheehan, Associate Professor, S.I. Newhouse School of Public Communication, Syracuse University
SPEAKER
(S):
Fran Maier, President & Executive Chair, TRUSTe
Charles D. Curran, Executive Director& General Counsel, Network Advertising Initiative
Chris Hoofnagle, Director, Univ. of California-Berkley (Center for Law & Technology Information Privacy Program)
Jim Brock, Founder, PrivacyChoice.org
Michelle Bruno, Senior Program Manager, Privacy, Accessibility, Geopolitical & Online Safety, Interactive Entertainment Business, Microsoft Corporation
Description
As the global impact of digital advertising on consumer privacy comes under closer view from governments at all levels, responsible marketers are looking forward and stemming the rising tide of regulation by bringing forward relevant, responsible initiatives on self-regulation that preserves an open and competitive marketplace that serves the consumer.
The following panel will outline issues such as online behavioral advertising, social media, mobile and the internet and the current state of privacy and upcoming self-regulatory initiatives to ensure a balance between optimal interactive marketing and consumer privacy protections.
The following panel will outline issues such as online behavioral advertising, social media, mobile and the internet and the current state of privacy and upcoming self-regulatory initiatives to ensure a balance between optimal interactive marketing and consumer privacy protections.
No items are available for this session.