Brad Rukstales, President & CEO, Customer Asset Consulting Group, Inc.
Brad Rukstales is the President and Founder of CAC Group, and has more than 19 years of experience. He consults with companies on getting the most from customer relationships through innovative data-based strategies. Rukstales’ background includes statistical modeling, marketing process design, and agency-side analytics.
Mike Laracy, President and CEO, Rapid Insight Inc.
Mike received his bachelors degree in Economics and Finance from Catholic University and his masters in Economics from Rutgers University. Prior to founding Rapid Insight Inc. in 2002, Mike had worked for several years as an independent consulting, working on analytic projects for customers in the U.S., South America, and Europe. Starting his career as an Econometric Analyst with the Federal Reserve Bank of Philadelphia, he also worked in the Customer Intelligence group at MCI, and as a Senior Analytic Consultant at NCR-Teradata. Mike is now the President and CEO of Rapid Insight Inc.
Aaron Davis leads DataLab USA’s award winning Analytics Team and has six years of experience in advanced analytics and database marketing. His main focus is developing analytically based marketing strategies to improve the performance of large scale direct marketing efforts in the consumer finance, insurance, education, and non-profit industries. He led the Analytical Team to win the 2007 DMA Analytics Challenge & a 2nd place finish in 2008 competing among the top players in the direct marketing and analytics industry.
Description
In the fifth annual Analytic Challenge, participants will compete to develop the best analytic solution for a non-profit organization's marketing challenge. For the first time ever, the Challenge will use ‘live’ data, with the winning solution delivered to the organization for use in their marketing efforts. Learn how non-profit organizations use marketing to grow their donor base, and how analytics can play a role in maximizing these efforts. The best solutions will be discussed, and the 2010 Challenge winner will be crowned!