Session Information
DMA:2010 Annual Meeting
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Post Con Session # 2: Part II: Building and Cultivating Relationships
Track
:
Intensives
Program Code:
1180
Date:
Thursday, October 14, 2010
Time:
9:30 AM to 11:30 AM
EST
Location:
MA-Pacific I
SPEAKER
(S):
Description
Part II: Building and cultivating relationships
Most companies spend all their resources and energy in customer acquisition. Yet the most profitable opportunities are in building longer relationships and lifetime value. Now that you have customers, what can you do to keep them? Learn in this session about what both small and large companies do to keep customers, and expand customer relationships.
Learning Points
-Mail, email and mobile for ongoing customer relationships – including personalization and triggered email
-What role does brand play in extending customer relationships?
-Why loyal customers are better than satisfied customers ¬— getting a relationship reality-check.
Most companies spend all their resources and energy in customer acquisition. Yet the most profitable opportunities are in building longer relationships and lifetime value. Now that you have customers, what can you do to keep them? Learn in this session about what both small and large companies do to keep customers, and expand customer relationships.
Learning Points
-Mail, email and mobile for ongoing customer relationships – including personalization and triggered email
-What role does brand play in extending customer relationships?
-Why loyal customers are better than satisfied customers ¬— getting a relationship reality-check.
Handout Online
