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Creative Slamdown! What Happens When Great Creatives Have to Sell the Most Boring Products
Program Code:
870
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
PRESENTER
(S):
Carol Worthington-Levy is an 8-time DMA Echo Award winner in direct mail, catalog and eCommerce. Carol infuses strategic marketing intelligence into her clients’ work, with powerful results. She provides copywriting, design, and creative consulting for B2B and consumer clients, including automotive, travel, toys, medical and entertainment. Carol also contributes to marketing publications, and teaches at universities.
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Carlos Perez is Creative Director at Perez Co and has over 31 years of experience as an advertising art and creative director in brand advertising and direct marketing. He has won awards for his work including DMA Echo Awards, MarCom Awards, US Postal Forum Awards, and W3 Web Awards.
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SPEAKER
(S):
Lauren Brenner has over 25 years of direct response copywriting experience. She has developed some of the industry’s most profitable sales pieces and promotion, and has a long-standing track record of success. Brenner has a special talent for uncovering and illuminating specific, memorable details that make your product or service SELL.
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Jason Koulainen is Vice President and Creative Director at the Martin Agency. Although he began his career in the trenches of direct marketing, he transitioned into interactive morphed into general and then moved back to interactive, which has afforded him a channel-agnostic view of each marketing challenge presented to him. His clients have included Champion Mortgage, Genworth Financial, General Motors, Saab, Wal-Mart, and UPS and more.
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Description
You be the judge! At some time in their careers nearly every active creative needs to sell something so boring or obtuse, it seems almost hopeless. Then comes brainstorm, inspiration, and, with hard smart work, success. See how 3 award-winning creatives have handled some of the most pedestrian products and services ever, and how they solved the problem to get a winning effort. Then, we’ll take a vote and you can tell us which you think is the biggest winner of all! Discover…