Forget what you've learned in digital advertising. Social media is different, but it's not that difficult. You just have to think outside of what you've done for years online. In social media, you need to first think about the people using social media. Next, you have to think about what kind of value you can bring to the social media conversation or activity. Julie Nielsen of appssavvy, a company that has driven hundreds of social media campaigns, will hold a conversation designed to meet your needs and add value to your marketing repertoire.