Session Information
DMA:2010 Annual Meeting
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Catalog Distribution on New Media Devices
Track
:
Leveraging Emerging Channels
Program Code:
AM09-0302
Date:
Wednesday, October 13, 2010
Time:
8:45 AM to 9:45 AM
EST
Location:
200 - 212 / East Mezzanine
CONTACT PERSON
:
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about each speaker.
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about each speaker.
SPEAKER
:
Sarah Straub, President, Communication Logistics, Inc.
Description
Kindle, Nook, iPad and Tablet PCs offer new opportunities for direct marketers to effectively distribute marketing tools, above and beyond more traditional channels of communication. This session will cover cost-effective ways to distribute catalogs, brochures, email, and other direct mail pieces on these emerging media platforms.
LEARNER OUTCOMES:
- Identify ways to increase customer contact with emerging technologies
- Understand the scope of the adoption of new media devices
- Understand the usage patterns of e-readers and similar devices
Handout Online
