Discover the secrets to making your copy more response driven in all media. This fast-paced, example rich session will focus on great measurable marketing copy and what makes it unique from brand copy. We'll delve into 13 keys that your copy must include, and discuss copy platforms, testing and proven ways to get improved, real-world results through better copywriting. The discussion will be interactive and include examples of past winners, losers and "what were they thinking?" case histories. This is a must attend session and is sure to enlighten both newcomers and seasoned direct response pros on how they can dramatically improve their prose.