Part II: Building Loyalty and Retention Strategies to Boost Sales and Profits
Part II -- Program planning and pre-analysis
Like any other initiative, planning and preparation are paramount to customer loyalty success. Skimp on preparation and the final product suffers, or worse. This session will guide you through market analysis, defining objectives, determine measurement strategies and setting goals. Work from real-world case studies to create the framework for successful program development.
Learning Points
-Learn the benefits of top-down strategic planning.
-Learn how to create a value proposition that differentiates from your competitors.
-Learn about hard and sift benefits, and how to find the perfect blend of incentives.