Session Information
DMA:2010 Annual Meeting
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B2B: Segmentation and Grading--Prioritizing the Marketing Effort for F
Track
:
Unused Acquisition and Lead Generation
Program Code:
AM09-0290
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
CONTACT PERSON
:
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SPEAKER
:
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Description
Participants will better understand:
1. how to apply segmentation, grading and value-based customer contact.
2. how to understand the need to be customer focused as well as introducing tools to implement that focus.
1. how to apply segmentation, grading and value-based customer contact.
2. how to understand the need to be customer focused as well as introducing tools to implement that focus.
LEARNER OUTCOMES:
- Understand how to apply segmentation, grading and value-based contacts
- Understand the need to be customer not product focused
- Understand what customers do not value
No items are available for this session.