Session Information
DMA:2010 Annual Meeting
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Leveraging the "Voice of Your Customer" to Achieve Significantly Greater Engagement and Sales Across Social and Traditional Media
Track
:
Thought Leadership Series
Program Code:
950V
Date:
Tuesday, October 12, 2010
Time:
4:15 PM to 5:00 PM
EST
Location:
103 / Lower Level
SPEAKER
(S):
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about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Thomas Ryan, CEO, Threadless.com
Description
Join Relationship Marketing thought leader Ernan Roman and Tom Ryan, CEO of Threadless.com, the crowdsourcing success story, to learn how innovative marketers are leveraging the Voice of the Customer to drive unprecedented levels of customer engagement and sales.
Learn the important findings from 5 years of Voice of Customer research efforts which have identified 4 emerging mega trends todays marketers must incorporate into their Relationship Marketing strategies: Three-dimensional web site experiences, Reciprocity of Value, Voice of Customer driven relationships, Insatiable hunger for information, across social and traditional media.
Threadless.com has become the poster child of the crowdsourcing trend it pioneered and was named by Inc. Magazine in 2008 as the most innovative small company in America. Their success is built on a simple, revolutionary premise: the art for their custom tees is sourced from an ongoing open call for tee shirt submissions. Once designs are submitted, the community of over 1 million users cast their votes, which helps determine which designs become tee shirts. A study conducted by Sloan Management Review found that 95% of those purchasing shirts at Threadless.com have voted and posted comments on some of the communitys designs before making a purchase. This level of voice of customer driven engagement has resulted in impressive sales growth and profit margins.
Key takeaways:
Learn the important findings from 5 years of Voice of Customer research efforts which have identified 4 emerging mega trends todays marketers must incorporate into their Relationship Marketing strategies: Three-dimensional web site experiences, Reciprocity of Value, Voice of Customer driven relationships, Insatiable hunger for information, across social and traditional media.
Threadless.com has become the poster child of the crowdsourcing trend it pioneered and was named by Inc. Magazine in 2008 as the most innovative small company in America. Their success is built on a simple, revolutionary premise: the art for their custom tees is sourced from an ongoing open call for tee shirt submissions. Once designs are submitted, the community of over 1 million users cast their votes, which helps determine which designs become tee shirts. A study conducted by Sloan Management Review found that 95% of those purchasing shirts at Threadless.com have voted and posted comments on some of the communitys designs before making a purchase. This level of voice of customer driven engagement has resulted in impressive sales growth and profit margins.
Key takeaways:
No items are available for this session.